bīn-tsú面子

outer part

outer part; outside; face; reputation; face; self-respect; dignity; feelings; sensibilities

English Wiktionary, “面子” (CC BY-SA 4.0) — https://en.wiktionary.org/wiki/%E9%9D%A2%E5%AD%90 · confidence: High (Wiktionary, PH/Quanzhou/Jinjiang)